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Achieving a Higher Search
Engine Ranking - Part One
Background
Much time and effort has been given
in the past to the look and content of a web
site. Obviously this is a good start.
However, if nobody can find your pages by using the
most popular search engines, your web site is likely
not being viewed by as many people as it should be.
Let's explain a few terms
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indexes web pages based on
content, which could include page title, ALT
tags, META tags, body text, and other page
components |
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each is different, using a
scoring system, or relevance checking
system, which is known as their algorithm |
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gather their content from Spider
programs |
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include AltaVista,
Excite,
Lycos,
Infoseek,
and WebCrawler
to name a few |
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is a program that travels
the Internet looking for Web documents and
places the URL
and content related information into a
database, which can then be accessed by the
user |
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each spider is different in
what they look for, but they all serve the
same purpose - to go out and find content |
Directory
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categorizes web sites based
on submissions, typically by someone
involved with the web site in question |
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the web site is not indexed
by any visiting spiders |
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the best example of such a
directory is Yahoo! |
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Any document or file that is
accessed constitutes a hit |
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Example: If a web page
contains 9 graphic (image) files, a visit to
that page would generate 10 distinct hits
(one for the page, and once for each of the
graphics for a total of ten) |
Page View
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any time that a user views a
distinct page |
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much more meaningful
than a "hit" |
User Session
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any time that a user visits
a web site |
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the duration of this visit
makes up the user session |
Log Files
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contain information on web
site statistics including items such as page
views, most popular pages, least popular
pages and so forth |
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log files can tell you
a lot about your visitors, it's very
important to monitor these files |
Part Two - The Title Tag, Coming
Soon
Related Pages
 
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