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Achieving a Higher Search Engine Ranking - Part One

Background

Much time and effort has been given in the past to the look and content of a web site.  Obviously this is a good start.  However, if nobody can find your pages by using the most popular search engines, your web site is likely not being viewed by as many people as it should be.

Let's explain a few terms

Search Engine

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indexes web pages based on content, which could include page title, ALT tags, META tags, body text, and other page components

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each is different, using a scoring system, or relevance checking system, which is known as their algorithm

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gather their content from Spider programs

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include AltaVista, Excite, Lycos, Infoseek, and WebCrawler to name a few

Spider

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is a program that travels the Internet looking for Web documents and places the URL and content related information into a database, which can then be accessed by the user

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each spider is different in what they look for, but they all serve the same purpose - to go out and find content

URL

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Uniform Resource Locator, an address for a resource on the Internet

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takes the form of http://www.digitallycorrect.com

Directory

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categorizes web sites based on submissions, typically by someone involved with the web site in question

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the web site is not indexed by any visiting spiders

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the best example of such a directory is Yahoo!

Hit

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Any document or file that is accessed constitutes a hit

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Example:  If a web page contains 9 graphic (image) files, a visit to that page would generate 10 distinct hits (one for the page, and once for each of the graphics for a total of ten)

Page View

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any time that a user views a distinct page

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much more meaningful than  a "hit"

User Session

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any time that a user visits a web site

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the duration of this visit makes up the user session

Log Files

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contain information on web site statistics including items such as page views, most popular pages, least popular pages and so forth

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 log files can tell you a lot about  your visitors, it's very important to monitor these files

Part Two - The Title Tag, Coming Soon 

 

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